4 Things You Should Promote On Your Facebook Business Page

Facebook has designed its business pages with a number of great tools and techniques to help your business and give it exposure, allowing you to grow your audience and learn more about your customers.

Your Facebook page is like a digital home for your business. It helps people to find your business and learn more about what you have to offer, provides a place where you can interact with your customers and allows people to engage with your business and ask questions.

Here are four things you should promote on your Facebook page:

Your Products/Services

Facebook is a great and affordable advertising tool that offers your business access to a wide pool of users. This is why your page should be used as a platform where your products and services can be advertised, giving users details of what you have to offer. Post pictures and deals regarding your company’s products and services. This cost-effective advertising medium should not be ignored and will benefit your business.

Company Milestones

Whenever your company experiences a milestone that you believe would be impressive to your Facebook following, it is worth posting about. Has your company won an impressive award for its work? Post about that. Have you achieved a new exclusive partnership as a distributor of a sought-after product? Post details about it. Make sure to add visual elements to such posts to really tell the story and engage with your audience in a way that makes them feel like they are part of your success. 

Events And Promotions

Facebook is a great place to post about upcoming events and promotional deals that they might be interested in, as the platform offers a great way to share content that people find interesting. By asking your pages followers to share the content or benefit if they do share (for example, create a competition for users who share and get their friends to like the page or post), details about your event or promotion can be shared widely.

Relevant Industry News

Regardless of your industry, you can share relevant industry news on your Facebook page, as this will be useful for your users and will build your profile as a thought leader if you are also willing to add your opinion on matters through blog posts or general commentary. If you are a doctor running a small practice, for example, you may decide to share news related to the latest medical technologies or medications hitting the market ahead of flu season. Sharing interesting and relevant news from your industry tells your followers that your company is up-to-date with regards to industry trends and current events, building trust and credibility.

ITSys assists companies to create and manage their company social media pages successfully and professionally. We offer a dedicated Facebook for Business and Social Media page manager who creates professional posts, custom image designs, engages with your following, and moderates comments while you focus on running your business.