Your Service Business Needs Online Marketing

Anyone in the service industry understands how tough it can be to build a clientele and keep that clientele growing on a consistent basis. One of the main factors that will lead to this kind of sustained growth is marketing through the proper channels.

In the modern world, the digital marketing channels cannot be ignored, and it is invaluable to appreciate the advantages of online marketing if you are a service-based company.

As a service company, you can increase the business you generate online via online marketing that is specifically tailored to find the clients you want to attract.

At ITSys Developments we specialise in online marketing that produces results and leads to additional traffic visiting your all-important website, by using keyword marketing and a variety of tried and tested practices to make sure that search engines such as Google index your website and provide you with quality paid traffic that can be converted into service sales.

What this means is that a person looking specifically for a plumber in the Sea Point area of Cape Town may search on Google for a variety of terms such as ‘Sea Point’ and ‘Plumber’, and if your online marketing campaign is professionally in place, your company will appear prominently on the search results, allowing the user to click through to your website and find out about your Cape Town-based plumbing expertise.

If the person does not click through, your company does not pay for that interaction. That means that the traffic to your website is of high quality, because these are visitors who are literally searching for your services and they click through to your site with a need in mind that your company is ready and able to fulfil.

Online marketing therefore helps you to get the customer on the hook, and once they visit your site and contact you, the ball is in your court to make sure they stick around and give you their business.

Very valuable for service businesses, especially where geography is important, as online marketing can be successfully targeted to a specific province, city or even suburb. If you would like to take up our online marketing services, here is what you need to know:

In order to start your online marketing campaign, you first need to get a professionally designed website (we design professional websites too); should you already have a website, we can evaluate whether your website has been designed in accordance with SEO & web design protocols, which is required for a successful online marketing campaign.

It is important that your website contains relevant content and is optimised correctly, in order to obtain the best search engine ranking that you can, therefore driving traffic to your website organically before the paid marketing comes into play.

We analyse your website and through thorough research we then select targeted, content relevant keywords and phrases that will contribute to optimising your business website.

A well-managed Pay-per-click Campaign can achieve maximum exposure for your website and can be managed to suit your online marketing budget.

We mainly use Google Ads Marketing for our Pay-per-click online marketing campaigns, as Google is currently the most effective search-engine on the Internet.

Contact us to find out more about how we can get your business to the top of Google, and other search engines.