Three Myths About Online Marketing Debunked

Service industry professionals understand how tough it can be to build a clientele and keep that clientele growing on a consistent basis. One of the main factors that will lead to this kind of sustained growth is marketing through the proper channels – online marketing being crucial among those in the modern digital age.

At ITSys we specialise in online marketing (Google Ads) that produces results and leads to additional traffic visiting your all-important website, by using keyword marketing and a variety of tried and tested practices to make sure that search engines such as Google index your website and provide you with quality paid traffic that can be converted into service sales.

As a service company, you can increase the business you generate online via online marketing that is specifically tailored to find the clients you want to attract, but there are a number of myths surrounding online marketing that we wish to address. Here are the three most common:

Online marketing does not work

Some businesses believe that their marketing budgets can be better used on traditional media such as newspapers or trade magazines, and they choose to ignore Google Ads as a potential marketing tool. This is crazy. Google Ads is the single most useful online marketing tool out there for businesses, and failing to recognise that is a huge mistake. With Google Ads every single cent of marketing budget is well used, as experts such as ITSys Developments are able to fine tune a campaign into targeting exactly the audience you want, with actual clicks brought to your website from people who are actively searching for keywords that match your specific products or service. This is therefore, quality traffic through a method that really works well.

Online marketing cannot be highly targeted

This one is a myth too, and in fact, this is where Google Ads has a massive advantage over other types of marketing in terms of how targeted your adverts can be. On radio or TV, you are talking to an entire audience at once, for example, while with online ads you can ensure that your ads only reach specific people based on their geographic location, language, demographic factors, and even devices. So you can choose to target English-speaking women who use their mobile devices to search within a specific area of a Johannesburg suburb. Now that is what we call highly targeted. 

Online marketing is too expensive

This one scares off many people, especially in current economic times, because it is important to people that our investment is worthwhile, and if something is too expensive, it cannot be worthwhile. The truth is that online marketing through Google Ads is most definitely cost-effective, as you will only pay when a person on the internet clicks on your advert, bringing them to your website. You also choose exactly how much you are willing to spend, and determine your budget accordingly, giving you complete control over the cost and making it as inexpensive as you wish.