Social Media Trends To Watch In 2020 - Part 2

New social media trends affect 3.2 billion people worldwide who are active on social media platforms such as Facebook and Instagram on a daily basis.

In South Africa, there are 23 million active social media users and this number is growing all the time.

Social media trends change in response to tech improvements such as smarter chatbots and more accessible augmented reality technology. Other trends are affected by the need to make social media safer for users.

Here are three more social media trends to watch in 2020:

Social media is the place for brands to nurture trust

Brands may use social media platforms for marketing and advertising but they must also remember that these platforms are the best place to nurture trust and build a relationship with their intended audience. Social media offers a great opportunity for communicating brand value and engaging with potential customers on their level. Brands can do this by showing their human side and finding meaningful ways to show social responsibility and a deeper level of social interaction.

Influencer marketing will continue to grow

In the age of social media, consumers are becoming more discerning about what they see online. Social media users are now seeking reviews from people they trust when making purchasing decisions. This gives influencer marketing the edge. Brands have noticed this and recent research shows that 59 percent of marketers plan on increasing their influencer budget in 2020.

Augmented reality will become mainstream

Augmented reality technology is expected to make its way into social media in 2020 as a means to bring product discovery, special offers and more to life. An example of his augmented reality is already used by a big company to entice customers is Ikea’s augmented reality app that allows consumers to see what their items will look like in their homes before they decide to purchase.

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