Local business? Online Marketing Will Get You More Customers

If your business is based in a specific location, it can be frustrating to feel as though elements of modern marketing such as social media and online marketing can help you reach customers far and wide, but what you really need is to reach the people on your doorstep.

Not to worry, with specific targeting, ITSys Developments manage your Google Ads Campaign can make sure that your marketing message is made available to people within your specific area, ensuring that not cent of marketing spend is wasted on people who live and work too far away to benefit from your local products or service.

For example, if you own a butcher shop in the Sandton area within Johannesburg, there is no point paying for Google Ads that will run nationwide, as the meat-eater in Durban will not make the six-hour car trip just to sample your boerewors, no matter how fantastic it may be.

Geographical targeting allows us to specifically target your adverts to people searching in whichever areas you specify, which means that you can suggest targeted ads that will only be seen by those searching Google for ‘best meat’ or ‘butcher’, for example, within Sandton, Fourways and Midrand, aware of the fact that people within these areas will be able to travel to buy at your butcher shop.

The marketing budget will then be used only when your adverts are clicked on, guaranteeing targeted traffic from interested customers within your chosen areas. This kind of targeted marketing is extremely valuable, efficient and effective, especially as far as the small to medium-sized local business is concerned.

Contact us to find out more about how we can get your business to the top of Google, and other search engines.