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Interesting Articles by ITSys |
Five Reasons Why Businesses Should Use Google Online Marketing So your business is growing, slowly, and you are considering new marketing options to help grow your client base and let the world around you know about your awesome business. You’ve heard of online marketing through Google, but you are not too sure about it. Does it make sense? Is the money well-spent? Will you get value for your investment? Well, with ITSys Developments you certainly will. We have been professionally managing online marketing campaigns through Google for over a decade, and our clients have been pleased with the results, as we have managed to increase their leads, engage with quality end customers, and get them to appear prominently on google in searches. The benefits to using Google Online Marketing through ITSys Developments are many, but here are four that we feel are the most important:
As with every cent we spend, we like to know that our investment is worthwhile. Online marketing on Google is most definitely cost-effective, as you will only pay when a person on the Internet clicks on your advert, bringing them to your website. As a management agency we manage yoru budget to ensure that you get the best ROI. We have a range of packages to suit your budget, giving you control. Online Marketing with ITSys Developments is Measurable One of the best things about online marketing through Google is the fact that every part of your marketing campaign is measurable. Things like the number of clicks, number of impressions, number of conversions (amount of times users go to your contacts page), cost per click (CPC), and various other factors are laid out in a way that allows for analysis, which leads to further gains over time and an even better return on your investment. Online Marketing with ITSys Developments is Highly-Targeted When advertising online, there is an advantage in terms of how targeted your adverts can be. On radio or TV, you are talking to an entire audience at once, for example, while with online ads you can ensure that your ads only reach specific people based on their search requirements, geographic location, language, demographic factors, and even devices. For example you can choose to target mobile users searching within a specific area of Johannesburg for restaurants, and your ad will appear at the top of Google, driving targeted traffic to your website. Online Marketing with ITSys Developments is Insightful There is no better market research tool than Google marketing. Your current and potential customers are effectively coming to you and giving you insights into their behaviour and requirements that businessmen and women of old could only guess at. The keywords potential clients use to find your website, their location, the devices they use, the time of day and specific days that they search, along with other information garnered through Google AdWords allows us to manage and target your campaign effectively.
Online Marketing with ITSys Developments Performs at its Best As an exerienced Online Marketing Agency, trained by Google to use their platform, ITSys creates and manages your campaign to perform at its best. An Adwords Specialist monitors your campaign weekly & daily in order to ensure that your campaign adapts to industry and business needs giving you well-targeted leads to increase sales.
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