7 Things Your Small Business Website Needs To Be Successful

If you have a small business and you are trying to stand out from the crowd, your website is certainly one way to achieve that. It is important, however, to ensure that you have the basics right, and add a few extras to make success even more likely.

We at ITSys Developments enjoy making sure that our clients are successful by designing and developing websites that improve a business’ odds of success.

From specific information, to sections that some people forget to include, and basic elements such as content and contact information, it is surprising how often the potential that lies within a website is ignored.

With that in mind, here are seven essentials that every small business website should have for it to effectively help you do business:

1) A clear description

If a person goes to your website, the last thing you want is for them to struggle to understand what it is your small business is and can do for them. Clearly state the name of the company and point users towards your products or services from the homepage, as this attracts the visitor's attention and entices them to stay on your website for longer.

2) A simple website address

Surprisingly, this is where many people go horribly wrong, and things can get complicated. Choosing the website address is important, so a great deal of thought should go into it, but long, silly or complex names should be avoided. Your domain name is like your brand. It should be easy for a user to type it into a browser or an email address, so keep it simple.

3) An easily-navigated site

Clear links to the most important pages and easy access to all of the pages on the site via your homepage is crucial for guiding visitors to the information they're looking for. Lay navigation out clearly and work through the site pretending to be in the shoes of your customers, imagining where they would want and need to go on your website.

4) Contact information

You would not want to lose a customer to a competitor just because you made it difficult for them to get in touch with you. So do not make it difficult for them to find your contact information on your website. A contacts page is a simple way to do this, while some people choose to have their details on the homepage. Functionality can also be built into the contacts page to allow for enquiries to be sent via a form that is filled out.

5) A call to action

Your website needs to tell your online visitors exactly what it is you want them to do with clear language and instructions through a call to action. Whether you call on visitors to contact you or to consider the products and services you offer, your language needs to be clear and the website needs to communicate that message.

6) Quality updated content

In many cases your small business’ website is your first impression on a customer. This is where your content is extremely important – as it is your direct line to the customers when they visit your site. Making sure that you have interesting, clear and updated content on your website will keep users interested. You can keep your content fresh by incorporating a regularly-updated blog or connecting to potential customers via social media.

7) A great design and style

A great design will tie all of the above elements together nicely, and be pleasing to the eye. Customers want to do business with companies that they enjoy visiting, whether in the brick and mortar sense or online as a web user. A great website design can achieve the goal of looking great while being intuitive and user friendly.

Contact us to find out more about how we can get your business to the top of Google, and other search engines.