3 Reasons Why Your Business Needs Google Ads

Google Ads is designed to showcase what your business has to offer, so you can reach customers searching for that exact product or service. By getting the attention of users who want what you have to sell, you get a foot in the door with a potential customer.

There are numerous reasons why you should consider online marketing through Google Ads for your business. Here are three...

Google Ads Increases Valuable Leads

Google Ads is an excellent tool for lead generation. As mentioned above, a campaign that is set up professionally is able to attract targeted leads to your website or e-commerce platform. For example, if you are a florist offering online purchasing and delivery of products in the Pretoria area, your Google Ads campaign can be designed to target people in those areas searching for specific keywords such as “flower delivery”, “floral gifts” or “fresh flowers”.  Those searching for those keywords from an IP address in Pretoria will see targeted ads and could be encouraged to click through to your website.

You can constantly optimise your searches based on your results so that only those who want to buy your products or services click through to your website. ITSys professionally manages Google Ads campaigns for clients across multiple industries, ensuring a steady flow of customers to their websites.

Google Ads Gives Flexibility Over Campaigns

Google Ads is intuitive and flexible, giving you better control over the campaigns that you are running. This kind of flexibility is great for any size of business or website, as it offers you the control to turn spend and internet traffic on and off as needed. For example, if you are selling imported kitchen appliances via your e-commerce website, and you sell out of your main product which you are advertising, you can turn the advert off so that all the extra traffic is not visiting your site. When you receive new stock of the product, you can turn the advert back on and benefit from the boost in traffic.

This platform is also compatible with many other marketing platforms and software packages. Your daily or monthly Google Ads spend can also be set according to your digital advertising budget, offering flexibility across the board.

Google Ads Offers Great Return on Investment

A well-optimised Google Ads campaign can provide a great return on investment which far outweighs other digital marketing strategies. Return on investment is one of the most important measurements for an advertiser because it's based on your specific advertising goals and shows the real effect your advertising efforts have on your business. As this form of marketing guarantees that people who are interested in what you are advertising find their way to your website, the quality of website traffic that it produces is very high.

Campaigns need to be tested and optimised all the time to ensure an excellence return and accomplish the goals of the business. The Google Ads experts at ITSys constantly track the progress of Google Ads campaigns and measure them up against specific advertising goals, providing reports where necessary to ensure a successful online marketing campaign and return on investment.